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Westinghouse Unveils Full LED TV Lineup

As Published In Twice

May 19, 2010

Orange, Calif. – Westinghouse Digital unveiled Tuesday the spring assortment of its value-focused LCD TVs that will be part of the company’s shift to 100 percent LED-backlit SKUs by the end of the year.

New models this year offer brighter, sharper picture performance through the use of an edge-lit LED panel illumination system that consumes significantly less power than traditional CCFL-based LCD TVs, Westinghouse Digital said.

Picture performance is also enhanced through a combination of the LED system and Broadcom video-processing technology, resulting in expanded color and contrast performance with a significant reduction in picture artifacts, among other benefits.

In addition the line features a new sleek styling, in gloss black with a hint of red at the outer edges of the frame.

The screen-edge-placed LED technology enables Westinghouse to offer thinner (as thin as 1 inch at the borders of the panel in some models) and lighter cabinet designs that require less packaging and shipment space. The capability contributes to the brand’s ongoing efforts to become more environmentally friendly, said Rey Roque, Westinghouse Digital marketing VP.

“Westinghouse Digital is committed to do our part to help the environment by producing a full line of energy-saving, eco-friendly HDTVs at a great price for the consumer,” Roque said. “Our new LED HDTVs provide innovative slim and energy-efficient design at a price that the average consumer can afford.” 

As for energy consumption, all eight models meet or exceed Energy Star 4.0 ratings, which are scheduled to go into effect in the second quarter of 2010. Six out of the eight SKUs exceed Energy Star 5.0 ratings, which are slated to go into effect in 2012, Westinghouse Digital said.

 The majority of these Westinghouse’s LED HDTVs are two years ahead of the curve for energy conservation, in all U.S. states, according to the company.

Roque said the 2010 LED sets are being positioned as aggressively priced step-up models to the opening-price-point brands in accounts including Target, Costco and others.

The new LED lineup consists of eight models ranging in screen sizes from 24 to 55 inches.

Individual SKUs start with the 24-inch LD-245 (shipping in the third quarter at a $299 suggested retail), which targets kitchen, bedroom or dorm room placements and is said to be thin enough to fit on virtually any shelf or tabletop.  It offers full 1080p resolution and uses 15 percent less energy than a 40-watt light bulb, Westinghouse Digital said.

In the 26-inch screen size, Westinghouse Digital offers the LD-265 (shipping in June at a $329 suggested retail) and LD-268 (shipping in July at $379), with 720p and 1080p HD resolution, respectively.

Two 32-inch models are the LD-325 (available in June at $449), with 720p resolution, and the LD-328 (shipping in the fourth quarter at a price to be announced later), with full 1080p resolution, each said to consume less energy than a 60-watt light bulb.

In the 42-inch screen size, the LD-425 (shipping in August at $799) measures less than 1.5 inches thick and consumes 80 watts of power at full output – 30 percent lower than current Energy Star requirements.  

The 46-inch LD-46F970Z and the 55-inch LD-55F970Z each offer full 1080p resolution, 120Hz/6ms refresh rates for smooth motion reproduction, and judder and flicker removal.

Both sets also include selectable color temperatures, 3D noise reduction and an inverse 3:2 pull-down feature for optimized movie playback, as well as comprehensive connectivity options. They are each scheduled to ship in the fourth quarter at prices to be announced later.

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